When I was a kid, we didn’t have a lot of money. Even that is an understatement, really. There were many times we had no money. But we never went hungry. My mom would spend days canning jam in the spring, and then months growing, canning, and freezing vegetables and fruit in the summer. She made everything we ate from scratch. I never even had store bought “white bread” until I moved out.
One thing we were never short on was peanut butter. It was a staple in our house. I’ve eaten more than my share of pb&j sandwiches in my life. To this day, they are my go to. My comfort food. My steady, reliable, dependable meal of choice when I’ve had a tough day or I’m going on a road trip.
Last month I was doing a webinar and we were talking about value, and loving your customer. A comment popped up that said, “You have to care about their peanut butter and jelly before they will care about anything you say or do.”
This has really stuck with me the past few days, and I wanted to remind all of you. We have to care about our customer’s ordinary, seemingly unimportant, everyday stuff. Because the reality is, no matter how average and everyday their questions or objections or hesitations or joys are, they are deeply important to them.
Care about their peanut butter and jelly.