Simplify the message
Marketing isn't about coercing someone to do something, its about giving them the info they need to they can choose what is right for th
You can do better
Realtors struggle with posting more then just listings and open houses. But we can do better. Here are 20 ways to start writing better conte
I love you. And there is nothing you can do about it.
I am where I usually am when I write – jammed in an uncomfortable airplane seat, crossing the middle of the North American continent. I...
The 3 Most Powerful Words
I was reading an article this week, and a single point stood out to me like a lightening bolt. The three most POWERFUL words you can use...
Social Media isn't the Problem
Real Estate can often be a lonely business. I speak to Realtors every day that spend their days running from fire to fire, client to...
The Moment Your Client Needs You Most
I am basically either your dream client or your worst nightmare, depending on how you look at it. I have spent the last 18 years teaching...
Sticks and Stones
“F’n dumb.” “Idiot.” “Freak.” “Damaged.” These are all names I have been called online in the last week. In the days since that...
Selling
From the age of 5 until I graduated high school, I lived in the same house. A farmhouse with a wrap around porch and a big garden in the...
The Emperor Has No Clothes: Why You Should Risk Looking Stupid
As the children’s story goes, there once was a vain emperor who cared very much about appearance. Along came two con men who convince the...
