Stuck in the Middle (without you)
I had a chat with someone a while back about their business. I asked, "what is your biggest challenge right now?" His answer came quickly...
Solve the problem
I saw a story last month about a middle school kid in Indiana who was sent to the principal's office for refusing to take his hat off in...
The first question
It's taken me over 30 decades to learn that this question always comes first, in marketing and in life.
Get in the middle.
Why your problem may not be generating leads - but what those leads aren't doing next...
What do I say?
The question I have been asked the most in the past three weeks is simply, “what do I say?” What do we say to our clients right now? How...
OREA REALiTY 2020 Recap
Writers note: I am a dual Canadian/American citizen. My work and life is split between the two countries, but I have lived in Canada...
It doesn't have to be junk mail.
I got this email yesterday. Normally, I wouldn't read this kind of stuff. In fact, normally, I would probably swipe left on it and put it...
Summer marketing cheat sheet
Stuck for ideas? Need some fresh new topics to include on your blog, in your videos and newsletters, or on those door hanger thingys you han
Peanut Butter and Promises
If your value statement is more about you than it is about me, you don't have a why statement, you have an I statement.
Going The Extra Mile
Every year some media outlet inevitably rounds up the worst faux pas of the social media world and writes some witty blog post about the...
