February 20, 2020

I got this email yesterday. 

Normally, I wouldn't read this kind of stuff. In fact, normally, I would probably swipe left on it and put it straight into the trash without opening it. (You know you do that too.) However, I read this one. And then I read it again. And the...

September 28, 2017

It's that time of year when everyone is falling back on old content habits and reminding us of the time change. Here are 15 ways to do it better.

July 6, 2017

Marketing isn't about coercing someone to do something, its about giving them the info they need to they can choose what is right for them.

February 8, 2017

I was reading an article this week, and a single point stood out to me like a lightening bolt. The three most POWERFUL words you can use in your marketing are: YOU, BECAUSE, & NOW.

YOU  - It's about what matters to your audience, not about what matters to you. So much o...

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