April 2, 2020

The question I have been asked the most in the past three weeks is simply, “what do I say?” What do we say to our clients right now?

How do we stay in touch and not be seen as capitalizing on crisis?

How do we continue to reach out, inform, and help?

What exactly do we sa...

February 28, 2020

Writers note: I am a dual Canadian/American citizen. My work and life is split between the two countries, but I have lived in Canada almost all of my adult life, and I am proud to call it the home of my heart. I am writing this for both Americans and Canadians, so bear...

February 20, 2020

I got this email yesterday. 

Normally, I wouldn't read this kind of stuff. In fact, normally, I would probably swipe left on it and put it straight into the trash without opening it. (You know you do that too.) However, I read this one. And then I read it again. And the...

May 28, 2018

Stuck for ideas? Need some fresh new topics to include on your blog, in your videos and newsletters, or on those door hanger thingys you hand out? I've got you covered with this handy summer marketing cheat sheet.

February 6, 2018

If your value statement is more about you than it is about me, you don't have a why statement, you have an I statement.

December 12, 2017

Every year some media outlet inevitably rounds up the worst faux pas of the social media world and writes some witty blog post about the downfall of a big brand. This is not that post.  Instead, I'd like to share a few examples of times that brands got it right this ye...

September 28, 2017

It's that time of year when everyone is falling back on old content habits and reminding us of the time change. Here are 15 ways to do it better.

August 16, 2017

When you are spending more on leads than you are making, you don't have a lead problem, you have a training problem.