I had a chat with someone a while back about their business. I asked, "what is your biggest challenge right now?"
His answer came quickly - "getting people to follow through."
I asked him to tell me more, and he explained that they are having great success with lead generation, but very few people actually take the next step to sign up for something, fill out their details, or complete the transaction. I asked him, "what are you doing to help them take that step? Are you