Writers note: I am a dual Canadian/American citizen. My work and life is split between the two countries, but I have lived in Canada almost all of my adult life, and I am proud to call it the home of my heart. I am writing this for both Americans and Canadians, so bear with me if some of this seems obvious or repetitive. This week, I attended the OREA REALiTY 2020 event in Niagara Falls, hosted by the Ontario Real Estate Association. Canada doesn’t typically see these types o

I got this email yesterday. Normally, I wouldn't read this kind of stuff. In fact, normally, I would probably swipe left on it and put it straight into the trash without opening it. (You know you do that too.) However, I read this one. And then I read it again. And then I took a screen shot and had to share it with all of you. Because y'all - this is a good email. It's super well done, and there are some legit lessons to be learned here. Let's take a look. First, this email i